Monday, January 11, 2010

Ford ‘Focus’es on fuel efficiency, cars win awards

Ford Motor Co. has unveiled its compact car, Focus, today at the North American International Auto Show in Detroit. The all-new car would be having small bump on the taillights. Besides this the redesigned vehicle will be having added features, which would make it more fuel efficient.

As per the claims of the company, the new car would be going 40 miles on one gallon of gas. The unique thing about the vehicle is that these features are typically found in sports-utility vehicles. The new Focus has 2 liter, 4 cylinder gasoline engine with an estimated 155 horsepower and 145 pound-feet of torque. To make the car more eco-friendly, Ford is to add-cylinder version of its turbocharged EcoBoost engine with it. The company claims that the new version would have 20 horsepower more than the current engine and would be 10 per cent more fuel efficient.

These new additions are part of a larger plan launched by Allen Mulally in 2006. The company is planning to build the new car on Ford’s platforms around the world by 2012. With the new technology, Mulally want to be in the league of big players like Toyota, and Porsche. This, he had said during the Consumer Elecrtronics Show, is the “price of admission” in the big league. Offering new technologies are “strategically important because green technology and smart innovations are helping us serve our customers and differentiate Ford.”

However, many experts believe this would make the consumers pay more for the Ford cars than they have been doing now. With the new technology, Mulally has tried to infuse the qualities of big cars like the sedans with the efficiency of the compact car. This would require the cost of the cars to rise. The company has not announced any price range for its vehicles as of now.

Meanwhile, Ford’s Fusion Hybrid mid size sedan has won the 2010 North American Car of the Year. Also its Transit Connect has been declared the truck of the year at the Detroit Auto Show.

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